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	<title>Comments on: Is Starbucks Diluting It&#8217;s Brand with Via?</title>
	<atom:link href="http://www.elativemarketing.com/blog/2009/10/07/is-starbucks-diluting-its-brand-with-via/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.elativemarketing.com/blog/2009/10/07/is-starbucks-diluting-its-brand-with-via/</link>
	<description>A blog about marketing trends, web techniques, best practices, emerging technologies, and much more.</description>
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		<title>By: Freelance Copywriter Richard Pelletier</title>
		<link>http://www.elativemarketing.com/blog/2009/10/07/is-starbucks-diluting-its-brand-with-via/comment-page-1/#comment-465</link>
		<dc:creator>Freelance Copywriter Richard Pelletier</dc:creator>
		<pubDate>Tue, 02 Feb 2010 04:08:06 +0000</pubDate>
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		<description>Hi,
Gorgeous site! Starbucks had practically destroyed its brand,never mind, diluting it. That was the hottest brand in America, and lickety split, it wasn&#039;t. Sad tale.</description>
		<content:encoded><![CDATA[<p>Hi,<br />
Gorgeous site! Starbucks had practically destroyed its brand,never mind, diluting it. That was the hottest brand in America, and lickety split, it wasn&#8217;t. Sad tale.</p>
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		<title>By: rose</title>
		<link>http://www.elativemarketing.com/blog/2009/10/07/is-starbucks-diluting-its-brand-with-via/comment-page-1/#comment-413</link>
		<dc:creator>rose</dc:creator>
		<pubDate>Wed, 07 Oct 2009 21:01:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.elativemarketing.com/blog/?p=181#comment-413</guid>
		<description>there&#039;s a great article on the new starbucks brand over at the naming &amp; branding blog &#039;on the button.&#039; have a look: http://onthebutton.wordpress.com/2009/10/06/starbucks-via/</description>
		<content:encoded><![CDATA[<p>there&#8217;s a great article on the new starbucks brand over at the naming &amp; branding blog &#8216;on the button.&#8217; have a look: <a href="http://onthebutton.wordpress.com/2009/10/06/starbucks-via/" rel="nofollow">http://onthebutton.wordpress.com/2009/10/06/starbucks-via/</a></p>
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