Description

Addo Label, the parent LLC entity of Elative Marketing, started out as a progressive digital record label.

The word "addo" is a Latin word meaning "to give, bring, place, inspire, cause, add, join", which was perfect for a label that aspired to spark a forward movement for the record industry, as well as place environmental sustainability at its forefront.

Addo Label was an experiment, and a brand identity was needed that could be versatile in its use for future experiments, to serve as an umbrella brand, and in its initial iteration, multiple types of musicians and music styles.

The name lent itself well to circular shapes and curves, and along with an all lowercase text treatment, also reinforced the entities progressive and creative attributes.

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