Description

As fans of Ariel Publicity's Cyber PR, we had been avid readers of owner Ariel Hyatt's blog and Twitter. One day Ariel casually twittered if someone could help give her Wordpress blog a refresh, and we recognized the opportunity to start a relationship.

The existing blog used a generic template which wasn't able to handle all the rich content the blog had. Elative's minimalistically designed, feature-rich blog better organizes the content and emphasizes each blog entry as the focal point of the page.

Elative went a step further, adding direct marketing email signup integration to encourage more Ariel Publicity email signups.

Ariel also wanted to raise the visibility of comments on her blog to encourage more active participation. Our solution addresses that in the design, while we also made recommendations for blogging techniques on an ongoing basis.

Lastly, Ariel wanted to make sure the blog performed well SEO-wise. Elative built the redesign with SEO best practices, and implemented targeted Wordpress widgets for SEO optimization.