Description

Digidesign's foray into the guitar segment of the audio products industry was a significant decision that manifested itself with the launch of the Eleven guitar amp simulation plug-in for Pro Tools systems.

The microsite allowed potential customers to experience the product, appreciate the meticulous work put into ensuring a quality offering, and sign up for the free pre-release extended trial version.

An email marketing campaign and a spotlight on the Digidesign website homepage were also created by Kyung Min to announce the launch of the microsite.

* This work was completed by Kyung Min, Creative Director of Elative Marketing, while employed by Digidesign as Content Manager of Web Marketing.

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