Description

Fiona Bloom, the mastermind behind The Bloom Effect, came to us at the recommendation of Ariel Hyatt (of Ariel Publicity). Having implemented an upgrade of a Wordpress blog for Ariel Publicity, we were in a great position to do the same for The Bloom Effect.

We significantly cleaned up the blog, including its sidebar, both in the visual front-end and the underlying code, for usability and SEO findability's sake. In addition, we implemented targeted Wordpress widgets for better SEO optimization.

Fiona also wanted to raise the visibility of comments on her blog to encourage more active participation. Our solution addresses that in the design, while we also made recommendations for blogging techniques on an ongoing basis.

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