Overview
Elative Marketing is a progressive firm that combines web platforms with communications strategies to fully engage your target audience. Our focus is to leverage the new media technologies and communication channels of today's internet-driven culture to offer you design and marketing services that achieve your business objectives.
New Media Design
Every project is tailor fitted to your specific needs. Want a website that you can manage and update with independence from a web guy? You got it.
Want to enhance your business' website with search engine optimization (SEO) and a redesign focused on getting you better return on your investment (ROI)? Coming right up.
Marketing
Marketing isn't a one-way street, it's about dialog.
Today's marketing campaigns involve conversations on multiple levels between you, your audience, your content, and your product or services.
If you are unable to communicate effectively, how will your audience pay attention?
Our Portfolio
We don't just talk a good one, we follow through with style.
Be sure to see examples of our previous work in our portfolio.
Services
New Media Design
Every project is tailor fitted to your specific needs. Want a website that you can manage and update with independence from a web guy? You got it.
Want to enhance your business' website with search engine optimization (SEO) and a redesign focused on getting you better return on your investment (ROI)? Coming right up.
Photography
& Retouching
- Corporate Photography
- Product Photography
- Photo Retouching
- Photo Restoration
Branding Design
Like you, your business is unique and deserves a unique brand identity that communicates its attributes and creates instant recognition across all media; web, print, packaging and more.
At Elative, we know how to translate those attributes into a graphical representation that will stand out and create the right impression with your target audience.
Market Research
We're creative but understand to power of information to create a unique brand indenity or public relations initiative.
When appropriate, we leverage our market research partners to give us insight into your target audience, how they think, what they want, where they want to be and how they want to get there.
Logo Design
Depending on your needs, we can offer a wide range of branding services, including new logo development, a complete redesign, or maybe just modernizing your existing logo to stay up to date while still being faithful to the mark that made you famous.
Image is Everything
Having a logo is a good start, but it's only the beginning of what a branding identity is all about.
We can help you devise a consistent style guide for all your materials and products to ensure your target audience quickly identifies and knows who you are.
Having a unified front across media will serve to instill your brand in the most powerful entity ever— your customers' imaginations.
Web Design & Development
Every project is tailor made to your specific needs. Want a site that you can update independent of a web guy? No problem. Need to enhance your site traffic with a redesign and the latest search engine optimization (SEO) techniques to increase ROI? Done. Elative will provide you with a custom built website that provides the functionality you require with a unique look and feel that make you stand out, all while incorporating the latest technologies and best practices.
Web Design
Before we even type the first piece of code we take the time to fully understand your business and brand. Once we 'get it' we work closely with you to create the design that best suits your requirements.
Our portfolio speaks for itself when we say we can execute tailor made sites that are clean, clear, highly functional and deliver the right message to your audience.
Web Development
With deep expertise in the back-end, database-driven programming language of PHP we are able to build dynamic websites with advanced functionality that you can update and manage, whether that's with our own custom Elative CMS solution or open-source options.
We also have a thorough command of front-end interactive languages such as JavaScript, AJAX, jQuery, and ActionScript for Flash and Flex, which allow for rich interactivity and animation to bring your website to life.
Seamless Integration
By having our web design and web development departments under one roof we ensure your website is completely integrated and fully functional. The site building process is also smoother and shorter which results in cost savings for you and a quicker time to market.
With our knowledge of other marketing services, such as PR and email marketing, we can build the site to leverage those services when you need them, thus creating a foundation for ongoing marketing programs.
Graphic Design & Printing
With experience in everything from print design, trade shows, to packaging design and the printing process, we know what works best for each specific need and deliverable.
Graphic Design
We have a team of designers fluent in a diverse set of styles, from minimalism to full illustration, web 2.0 to the texture-rich, trendy to corporate, and everything in between. This allows us to deliver designs that support your brand as faithfully as possible.
Designing Smartly
Our expertise in marketing allows us to design smartly, ensuring designs don't call attention to themselves, but rather the larger marketing goal of the deliverable.
Our usability knowledge means content is laid out very clearly, which is especially crucial in today's internet-driven world full of short attention spans.
Printing
Elative works in close affiliation with quality print shops in San Francisco and Palo Alto.
From picking paper stock to four-color offset and quick digital printing, Elative can see through a print design deliverable right through to the end result.
Large-Scale Printing
In addition, our marketing events department has several cost saving print options available for large-scale and outdoor printing.
We use a state of the art Roland Sol Jet Pro III, solvent based printing and provide custom vinyl printing solutions.
Our prices are competitive and seemlessly integrate into our marketing services for events and environmental marketing.
Key Services
- Full Tradeshow Graphic Printing and Installation
- Banner and Vinyl Printing
- Wall-to-Wall Graphics
- Custom Printing Solutions
Photography & Retouching
A picture really is worth a thousand words. Setting the right mood for a design or media piece in a single shot is the power of photography, a power we recognize and embrace.
Since all our photographers are also experienced designers, we know how to use photography to support your content. When appropriate, incorporating original photography allows you to create distinct and powerful images and designs.
Corporate Photography
Corporate photography is unique in that the purpose is not of the photographs themselves, but rather to create images that support a larger marketing or communications goal.
We know each shoot has a specific need for your business, and the big picture is always our mission. Photographs have the power to personalize, persuade, excite and sell. Tell us your big picture we'll create it.
Product Photography
When you're in the business of selling products, the focus is almost entirely on the product itself. While a customer can see and touch a product in a brick and mortar store, that's not possible in the internet era.
Your product photographs are sometimes the only way for customers to get exposed to your assets, making them extremely crucial to the success of your business.
We recognize that importance, and combined with our experience designing and developing full e-commerce solutions, we know exactly what you need for success.
Retouching
Our imaging specialists can provide any kind of retouching needs you require, including polishing fashion and model shots, fixing damage or imperfections of product images, restoring old photographs, or significant editing for specific corporate needs.
Marketing
Marketing isn't a one-way street, it's about dialog. Today's marketing campaigns involve conversations on multiple levels between you, your audience, your content, and your product or services.
If you are unable to communicate effectively, how will your audience pay attention?
SEO & SEM
- Search Engine Optimization
- Search Engine Marketing
- Landing Page Optimization
- Web Analytics & Metrics
Social Media Marketing
- Targeted Blogging Strategy
- Networking & Building Communities
- Social Web Integration
- Social Media Optimization
Email Marketing
Email is an extremely effective and extremely abused marketing tool. We know how to grow and maintain your email mailing list responsibly and profitably, create attention grabbing copy and crunch the numbers to increase your return on investment. Also, we create email campaigns that are valued by your customers and not considered spam.
Design & Copywriting
Our extensive email marketing experience means we know how to design for compatibility across email clients, write copy that keeps your emails away from spam filters, and oversee all the elements of a campaign to ensure maximum performance.
Email Marketing System
Our very own email marketing system offers all the features of rival email marketing engines, with a couple key distinctions;
- Our system focuses on simplicity and ease of use; one walk-through of our user interface and you'll love the refreshingly calm and simple layout.
- Our system is very flexible and accommodating to the needs of great design. This was important to us personally since we at Elative are led by creative designers.
Campaign Reporting
If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.
For every campaign, our email marketing system automatically creates reports that contain key metrics, displayed in real-time and in an easy to read fashion.
SEO & SEM
In today's internet-driven world, search engines are the most common way for today's consumer to learn about a new product or service that they need. Our search marketing services puts this fact to work to increase your profits and exposure.
Search Engine Optimization (SEO)
When a potential customer searches for your products in a search engine, you want to be listed as high on the first page as possible.
The trouble is, many websites aren't designed or maintained in a way that helps its SEO. That's a problem we're happy to fix to drive more traffic to your site.
Search Engine Marketing (SEM)
With online advertising, it's now easy to measure the success of your campaigns.
We help clients design campaigns using services such as Google AdWords that will get the results they're looking for.
We'll also help you measure the results, duplicate the strategies that are working, and fix the ones that aren't. And you make money!
Landing Page Optimization
Imagine that a user has successfully found you on Google thanks to your website having good SEO, and clicks to view your page.
After landing on your website, then what? Will they click through to other pages? How long will they stay?
We take the mystery out of engaging viewers by optimizing your landing page so you can increase profits sooner.
Web Analytics & Metrics
Many web designers now include some sort of metrics service in the code of their websites, such as Google Analytics. However, very few businesses use that information in a way that helps them improve and optimize their website, content, and marketing strategies.
At Elative we take the extra steps to ensure you can leverage web analytics to improve the optimization of your site, making it a better investment with a higher return.
Social Media Marketing
A website is no longer a static brochure about your company. Rather it now has the power to serve as a platform where your customers can engage in conversations with you and about you with others.
This allows you to gather crucial market intelligence in real time, announce new products and services and broadcast important information to your target audience.
Targeted Blogging Strategy
Even though there are millions of blogs (and growing), this is still an under-utilized and excellent media outlet.
The blogosphere is an excellent resource to gain attention in both specific niches and mainstream audiences.
Networking & Building Communities
Good gossip or bad, there's nothing you can do to (or should do) to stop the social media communities from chattering about you.
What Elative Marketing can do is bring you into the conversation, so you can let the public know you are listening and responding.
Integration & Optimization
Elative's expertise in integrating social media and blog tools into websites creates dynamic platforms for engaging with your customers, key influencers and investors.
And we know how to optimize your social media programs for greater awareness and efficiencies by leveraging Social Media Optimization (SMO) best practices as well.
Events & Environments
Elative's events & environments service is one that builds strong brands through immaculate events and tradeshows. Our team offers professionalism and years of event expertise in multiple industries.
In combination with Elative's other design and marketing services, we are positioned to execute comprehensive campaigns that provide engaging, unique experiences for every client and their customers.
Corporate Tradeshows
Elative will work closely with your initiatives, budget cost analysis, and expected show accomplishments to create a purpose-driven tradeshow experience. Regardless of the scale of your event, we have the experience to deliver a successful show.
Key Services
- Pre-planning services
- Booth RFP development and execution
- Booth rental packages
- Exclusive partnerships with venues to build premium properties
- Coordination with client MarCom groups
- Audio/video services with media management
- Stage rigging and lighting
- Catering
- On-site booth build with union labor
- Budget analysis and post tradeshow wrap-up
- Extensive nationwide, Canada, and UK tradeshow experience
- Building a CRM solution and collecting hot leads
- Permits and insurance
Corporate Events
Elative can provide full services for many types of corporate events. We specialize in event services that can be customized into everything from catered conferences to user meeting events, special event programs to private client parties, kick-off meetings, and more.
Key Services
- Event management and production
- Décor, floral, and designing
- Private and regular user event planning
- On-site event coordination
- Scalable hotel negotiations for corporate events
- Catering solutions
- Location scouting and off-site location planning
- Audio visual services
- Custom event solutions (i.e. guerilla marketing)
- Accommodations and transportation
- Staffing and guest relations
Environments
Environments is a service that fuses modern design and event marketing services to build creative and immersive solutions. We can work with you to create retail showrooms to showcase and demonstrate new products or otherwise bring your brand to life.
Key Services
- Building interior designing consulting and fabrication
- Retail product showrooms
- Interior and training facilities designs
- Corporate and conference lobby installation
- Tradeshow and special event rental packages
- Store front signs
Rich Media
On today's high-speed web, rich multimedia is a necessary component of any successful internet marketing strategy. Whether it's Flash, original video, new music or a narrative voice over our creative team is here to work with you—from start to finish—to design the media you need.
Interactive Media
Interactivity allows your brand to come to life, giving your customers unique and rich experiences that become memorable.
We can deliver small, focused items such as Flash widgets, as well as full Flash websites, quality motion graphics spots, or user interfaces for targeted applications.
Audio Production
Music can have a major impact on any production. Whether you need original music composed for your ad, corporate video, or Flash animation, or you are music provider in need of recording, mixing or mastering, our Pro Tools studio is ready for the task.
We also provide many audio post-production services: voiceover recording and sweetening, audio cleanup, sound editing for film, podcast production and editing, and much more.
Digital Video
Let us create web spots, video teasers, advertisements, and other short-form video for everything from interactive projects to viral assets that will catch the eye and extend your brand.
Elative Loves
Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society's Team In Training® is the world's largest endurance sports training program. The program provides training to run or walk marathons and half marathons or participate in triathlons and century (100-mile) bike rides. Since 1988, more than 380,000 volunteer participants have helped raise more than $900 million.
Elative Loves
Poray Imageworks
With a collective half a millenium of experience, Poray Imageworks operates globally to tell stories using virtually every medium in existence. Contact them to find out how they can tell your story.
From The Portfolio
Birdmonster
The local Bay area rock band Birdmonster's new website is rich with dynamic content, from all the latest news and tour dates to rich photo and video content, as well as seemless integration with their existing Blogger blog and a complete music catalog, all driven by Elative's custom-built CMS solution.
Testimonials
Read about how our clients have enjoyed working with us.
“Elative has been nothing but a life saver. I have worked with many designers in the past and none come close to my experience with Elative Marketing. They are prompt, responsive and extremely knowledgeable about WordPress. And if there is something I want to do, they go and make it happen. I'll be using them many times in the future.”
— Melissa Gordon,
LegalBuffet
“A quick turnaround time with fast, efficient, and attentive service!”
— Jennifer Diamond,
Opera Singer
“What makes Elative stands out above other design firms is their focus on the marketing and sales impact. By optimizing both the user experience and the sales potential of our site, Elative ensured a healthy ROI on our web development.”
— Stu Rentz,
Trade As One
“Elative Marketing asked what our needs were and by doing so were able to provide my company with prompt, professional and excellent service that addressed exactly what we wanted! ”
— Ben Laski,
SONIC Management
“I've been a web professional for a long time, but I can honestly say that I learned new things having worked with Elative. They not only asked the right questions, they provided the right solutions with their creativity, technical expertise, vast knowledge of the interactive landscape and superb design sensibility. They realized my vision and exceeded my expectations.”
— Richard Turgeon,
Writer & Creative Director
